For many, the persuasive power of science rests on its ethos, that is, its identity of being objective and rational. Scientists and communicators draw on this ethos to engage the public in science. But even though objectivity and rationality are important parts of the self-image of science, ignoring its aesthetic and emotional (or pathos) aspects leads to disengaged publics. For science communication, this means we should rethink the way we frame public engagement efforts, especially efforts that address global socio-scientific challenges.

Here, we explore the potentials for aesthetic and emotional engagement with science. We give brief examples of progressive science communication that use pathos appeals in different ways. We then engage participants in exploring how they can incorporate the pathos of science in their own science communication. We conclude by discussing how pathos appeals in science can contribute to building trust and engagement in science.